How to Use Instagram for Marketing: 7 Ways to Get Started
Instagram was created in 2010, yet has skyrocketed to become one of the most popular social media platforms of our time. With over 700 million monthly active users, you have to take advantage of this growing social media channel if you’re trying to reach out to your target audience. Whether you’re running an e-commerce business or a SaaS startup, here are 7 ways to get started with Instagram marketing.
1) Create a New Account
Before you start using Instagram for marketing, you need to create a new account. To do this, go to the Instagram app and tap Sign Up. Then enter your email address, create a username and password, and fill out your profile. Once you’re done, tap Next. For profile pictures, you can upload an image from your phone or take one with the camera. You can also use an existing photo by tapping on Choose Photo. When it comes to choosing your location, make sure that you are choosing the correct one! The last step is to choose how public you want the Instagram account to be private or public.
Public means that anyone who wants to follow you will be able to view posts on their feed (they’ll just have to search for your username). Private means that only people who have been approved will be able to see posts in their feed. Now that everything is set up, let’s dive into what needs to be done for Instagram for marketing!
2) Set Up Hashtags
If you’re using Instagram for marketing, one of the first things you’ll want to do is set up some branded hashtags. This will help you keep track of any posts that mention your brand, and it will also make it easy for customers and followers to find your content.
Hashtags are essentially keywords that categorize Instagram posts. They have a unique pound symbol in front, so they stand out from the text that isn’t part of a hashtag. Your company’s Instagram profile should include its name as a hashtag (#companyname), so people can use that to find your photos easily. To really get started with Instagram for marketing, however, you need more than just one hashtag—you need at least three.
3) Post Regularly
1. Choose a consistent posting schedule and stick to it.
2. Utilize hashtags, but don’t go overboard.
3. Take advantage of Instagram Stories.
4. Use influencers to your advantage.
5. Take high-quality photos and videos.
6. Use relevant captions and calls to action.
7. Pay attention to your analytics
4) Engage with your followers
1. Establish your brand identity. Before you start posting random photos, take some time to determine what kind of image you want your business to project. Your posts should be consistent with this overall aesthetic.
2. Seek out potential customers. Look for people who might be interested in your product or service and follow them. Many will follow you back, and you can start building a community of potential customers.
3. Post great content. This seems obvious, but it’s worth repeating: if you want people to follow you, you need to post content that is interesting, informative or both. Just avoid being too sales-y; no one likes feeling like they’re being constantly marketed to.
4. Use hashtags wisely.
5) Show off what you sell
Instagram is a powerful marketing tool with over one billion monthly active users. If you’re not using it to market your business, you’re missing out on a huge opportunity. Read on for some tips and tricks for getting started! 1) Create an account and add a profile photo- You need an account to post anything, so this should be the first step. There are no hard-and-fast rules when it comes to selecting a profile photo; feel free to experiment until you find something that resonates with you or your brand identity. But whatever photo you choose, make sure it doesn’t contain any copyrighted material (artwork or images), nudity, or illegal activity that could get you in trouble!
2) Find relevant hashtags- Hashtags are words preceded by the # symbol that allow people who want to find related content in their feed.
6) Ask questions to boost engagement
1. Talk about why you’re unique: Why should people care about your brand? Tell your story and explain what makes you different.
2. Share behind-the-scenes content: Give your followers a peek into what goes on behind the scenes. This can help humanize your brand and make it more relatable.
3. Collaborate with other brands and influencers: Collaborating with other brands or influencers can help you reach a new audience and tap into new markets. It also allows you to share in social media exposure, which is free advertising! To get started, try reaching out to brands in your industry, like Target or Nordstrom. You can also explore which influencers might be interested in collaborating with you by using tools like BuzzSumo or Klout. Once you find an interesting partner, remember that there are two ways of approaching this type of collaboration: co-promotion and product placement. Co-promotion means each party shares their own content from the partnership while product placement means one party creates sponsored posts for another party’s products without mentioning them at all.
7) Promote yourself using Instagram stories
1. Start by creating beautiful, eye-catching stories that showcase your products or services.
2. Use relevant hashtags to reach a wider audience.
3. Make use of Instagram’s powerful ads platform to target potential customers.
4. Collaborate with influencers who can help promote your brand.
5. Host giveaways and contests to generate interest and excitement.
6. Share behind-the-scenes content to give your followers a peek into your world.
7. Always be responsive to comments and questions from your followers. 8. Link out to other accounts you enjoy following on Instagram in the captions of your posts so that people know where else they can find you on the app.
9. Put in consistent effort and do what works best for you–test different strategies and watch which ones get the most engagement over time!
Conclusion
As you can see, there are several ways you can use Instagram for marketing. If you’re not already using this platform, now is the time to get started. Remember, focus on creating quality content, building a strong community, and engaging with your audience. With these tips in mind, you’ll be well on your way to success.
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