The term equity finance refers to share capital that is invested into a business for the medium to long term in return for a share of the ownership and in many cases an element of control over the running of the business.
There are two main forms of equity finance available to businesses. These are business angels and venture capitalists. You can also browse pcisred.com to know more about Equity financing.
In a business, you need a clear business plan and strategy regardless of what type of business start-up finance you are hoping to attract. You need a comprehensive business plan with a detailed marketing plan and your financial forecast.
Your business plan needs to address issues such as how much funding you are going to need and how much control you are hoping to retain your business. You also need to clearly state what you are using your business start-up finance for as well as if your plans are realistic and if your venture is appropriate for outside funding.
You need to be confident in your business and the products and services that your business has to offer, one way in which you can do this is by identifying what your business’s unique selling point is. As well as this you also need to have the necessary industry skills and experience to drive your business.